About Us

Rock the Boat's success comes from over 30 years of creative designs backed up by our passion for customer service. From the beginning at Henley Women's Regatta in 1989, customers have loved our artwork and attention to detail on garments specifically chosen for rowers and the people who love them!

Annabel Eyres and crewmates started the company to fund her international rowing career. Annabel represented GB at the 1992 Barcelona Olympics in the Women's Double Scull. Annabel's artistic talents and in-depth understanding of rowing are evident in the designs she produces and are now available not only on clothing and gifts, but also on limited edition prints which you can hang on your walls and which make great presents.

Di Binley joined the crew in 1997 and soon became the public face of Rock the Boat out at events around the UK and occasionally overseas. Di's knowledge of rowing comes from the other end of the scale - she started rowing at University because the Club went to the pub after every outing.

Di retired in 2019 and James Lee took the helm.  James and Di had worked together on projects for more than 12 years during which time James was well known as a  Cox, Coach, Event Organiser, Umpire, and Team Manager. James is supported by Trish who is already well known in the West Mids region and will now head up the mail order operations.  

The rest of the Rock the Boat crew include our kit manufacturers and fabric suppliers; our printers and embroiderers - all UK based; and, of course, our happy, smiling sales crew who you meet at events! We also work closely with at Oarthentic Oars in New Zealand.  Neil Pickford and strengthen our design team and Annabel still provides limited edition art work.  

Our range now reaches from the fun rowing designs on t-shirts which made us famous, to functional sports clothing and gifts, along with smart casual stylish embroidery which is equally at home on the river bank or in the office, to great gifts for any occasion and price bracket. We have also used our design skills to support non-rowing companies, schools and organisations to strengthen their brand identity with garments and gifts.

We are proud to be the official souvenir partners of major UK events such as many of the Tideway Heads and we love working with Rowing Clubs too.


Rock the Boat - the fun and the FUNctional!